Audience Development Consultancy + Data Management
With a team combined industry experience of more than 45 years, ASIA AUDIENCE DEVELOPMENT LTD (AAD) provides specialized services in CHINA and ASIA PACIFIC audience development and data management. We service B2B publishers, trade show and conference organizers from US, UK and Asia Pacific region. We are BPA’s Associate Member since 2010.
Founded by Patti Mo in 2010, Patti is the former Director, Publishing Services / Regional Circulation Director of Reed Business Information (RBI) in Asia, responsible for circulation development and management of over 20 RBI’s Asia, Japan and China’s controlled titles, including Asia/Japan/China edition of EDN. She has successfully developed RBI’s first Japan controlled database – EDN Japan in 2001, started digital editions as well as provided circulation consultancy to RBI Japan, China and France. Prior to RBI, Patti was the circulation manager for PC Week Asia and other Pan-Asia IT controlled titles.
Patti is one of the very few Asia circulators who obtained BPA Certified Controlled Circulation Professionals (CCCP) qualification in 1997. She was invited to speak at BPA University on Asia circulation management, served in the BPA’s Asia Circulation Managers Advisory Committee.
She is fluent in English, Chinese, Japanese and French. Her multi-lingual ability allows her to manage circulation of different Asia local languages.
Patti is the most qualified and experienced circulation and database manager I have worked with in my 26-year B2B publishing career. I had the pleasure and privilege of working with Patti when I was managing RBI Asia’s electronics titles in Asia, China & Japan out of Hong Kong from 1997 to 2003. To briefly list Patti’s assets:
Her knowledge of BPA audit procedures is way above average which qualify her to be an instructor at BPA University training courses in Asia.
Her multi-lingual skills are a huge asset – she speaks fluent Cantonese, Mandarin, Japanese, English and some French; her Japanese-language skills and database management expertise were critical to our successful entry into the Japanese market in 2001 with a brand, EDN Japan, that is still thriving today (8 years on);
She is hard-working, self-motivated and good at managing – and being part of – multi-cultural teams spread out all over the world.
If Patti is given a goal, she goes for it and gets it.
On top of all this Patti has a great sense of humour but is never afraid to speak her mind if she has concerns. All in all, she is a huge asset to any enterprise with database management and development needs.
– Martin Savery, Publishing Director, Reed Business Information